Hi Curious Humans,
I felt compelled to write about this concept of "wellbeauty." I know it's new, so I wanted to clear up any questions or uncertainty you may have around the term.
Wellbeauty is of course central to Good Psyche and the value we provide, so although the terminology may be new, I think you'll find it's really quite sensible.
Wellbeauty, defined
I’ll use Good Psyche, which I define as a wellbeauty brand, as an example. GP makes products with medicinal plants for inner and outer beauty. The very nature of medicinal plants is their ability to holistically heal, repair, and enhance our overall wellbeing. No medicinal plant or herb does just one thing.
Each organic substance enters our bodies and minds with an immersive approach; working to bring our internal and external health closer to homeostasis - a sustainable and optimal way of being.
The face and body mist is soothing, nourishing, and improves the health and quality of your skin, while the ingestible spray improves your body’s ability to respond to stress. Both play a significant role in your physical and emotional health, and outward appearance.
Curious if you would define wellbeauty differently.
Worlds divided
Historically, beauty has been treated as a separate industry to health and wellness. Their respective products are found in separate aisles in grocery stores, convenient stores, and until very recently, big box beauty retailers like Sephora and Ulta didn’t carry ingestible wellness products.
One of the first brands I can recall showing up in Sephora with both topical and ingestible SKUs in their line was Moon Juice. Since then, they haven’t added much by way of typical wellness products except for a handful of supplements, and they still don’t have a menu on their website for wellness; you have to type it into the search bar.
Wellbeauty has received an overwhelmingly positive response in conversations I’ve had with people in my circle, customers, and strangers I meet at events. That said, there have been one or two people who cock their head at its mention. In those rare moments, I like to remind myself of the adage: if people think you’re crazy, you’re on to something.